Why do you need extraordinary marketing strategies for edtech startups?
A poll by the Advertising Standards Council of India (ASCI) found that 49% of guardians opted for an edtech platform after seeing the advertisement. No one will be able to derail the success of your edtech startup if you take the time to develop a solid marketing strategy to promote your edtech startup.
The power of marketing lies in its ability to inject fresh energy into a dying business. Furthermore, young people have high expectations for the Edtech sector. Suppose, you employ the correct strategy to build your edtech company. In that case, it will grow, but if you couple that growth with a precise marketing plan, you’ll quickly dominate the highly competitive market.
The right marketing strategy for edtech startups can help in the following:
- Putting the offerings (edtech tools, software, etc.) at the forefront of consumers’ minds.
- Boost sales and maximize revenue.
- Facilitate client retention and build brand loyalty.
- Pumps up the business’s credibility.
- Enhances the business’ reach to the target audience.
As an edtech startup, you will certainly want all the aspects mentioned above incorporated into your business goals.
Yes, you can; there are certain marketing strategies, and if you implement them in your edtech business, you will skyrocket your brand.
Related: Pros and cons of famous edtech business models
Before proceeding, check out the edtech business stats below. It will strengthen your thoughts to invest in marketing for edtech startups.
Edtech Business Stats
GlobalData predicts that the EdTech market will grow from US$183.4 billion in 2021 to US$410.2 billion in 2026, representing a Growth of 16.0% between the years 2022 and 2026.
sources: Global Data
This data might be enough to take you one step closer to your dream of a successful edtech startup. Now move towards the edtech marketing strategies.
Marketing Strategies for Edtech Startups
1. Implement Advanced Search Engine Optimization (SEO) Strategy
According to Brightedge, SEO drives 1,000%+ more traffic than organic social media.
Whenever any educational institution requires edtech tools or software, where do you think they’ll look first? This is the digital era; everyone only does Google search to get better results.
Now, after searching on Google, whatever results of edtech tools will come in front of them, Google doesn’t need to show your website name, edtech tool, or software. Because the competition is very high, everyone is trying to outrank everyone else on Google.
In such a situation, if you take the help of an advanced SEO strategy for an edtech startup, you will very quickly be able to outrank your competitors on Google and secure a higher ranking for your website.
SEO Strategies for Edtech Startups
- Conduct Keyword Research; you can then use this information to determine the types of content your site should feature and the kinds of phrases, keywords, edtech related technical words you should use to attract users.
- Focus on Content and Intent; you can create an informative blog post on a broader subject related to edtech for your website. The information must be based on the readers’ intent.
- Make your Website Mobile Friendly, your website must be handy to users, and they can easily access it on smartphones, laptops, and tablets.
- Add Internal and External Links; links build the website’s authority on search engines. To promote your edtech startup, you must invest in guest blogging, influencer marketing, social media building, and brand mentions.
Helpful: How to get funding for edtech startups?
Benefits of SEO for Edtech Startups
- SEO helps your edtech website to get more search engine traffic. And more traffic leads to more conversions.
- SEO enhances the user experience; your potential customers can easily find you by searching using appropriate keywords and getting connected with you.
- An optimized website will rank higher in search engines, leading to building credibility and trustworthiness among potential customers.
Revenues from online education’s share of the edtech market are projected to hit $350 billion by 2025, making it the industry’s fastest-growing sector .
(Source: ResearchAndMarkets)
2. Create An Engaging Email Marketing Campaign
According to Statista, Email users are expected to reach 4.6 billion by 2025, representing more than 50% of the projected global population.
Email marketing is one of the most tried-and-true methods around when it comes to reaching out to target customers. You can maximize your edtech startup’s return on investment (ROI) from email marketing alone if you dedicate your time and energy and approach it strategically.
The percentage of students using educational technology has grown by 99% since 2020.
(Source: Explodingtopics).
So, it’s important to research and plans to learn about the various decision-makers you’ll be pitching to. Be extremely careful about the details you include in the content of your email. In email communication, you can talk about the problems that your ideal clients have. In addition, explain the enhanced benefits they will receive from using your edtech solution.
Besides, to streamline the whole email marketing process, you can take the help of various Email Service Providers (ESP) like Mailchimp, Hubspot, etc. These tools can automate your tasks from email creation to sending lead generation forms.
Email Marketing Strategies for Edtech Startups
- Use Email Segmentation; divide your email list into subgroups based on characteristics like demographics, behaviour, and interaction.
- Use Email Personalization by adding the recipient’s name, school name, program, and course name in the email and subject line.
- Use Engaging Subject Lines that are attractive and relevant to the content of the email.
- Include Images and Visuals with stats or data in your email.
- Use Polls, Quizzes, and Surveys to increase participation and collect more data from your target customers.
Benefits of Email Marketing for Edtech Startups
- It is cheaper than other marketing platforms. You need not make a big budget for sending emails.
- You can have one-on-one conversations with your target customers and lead them through the buying process.
- Effective email marketing can increase income and sales for your edtech company, providing a healthy return on investment (ROI).
- You can monitor and modify your email marketing campaigns by evaluating the results.
Employ an Unparalleled Social Media Marketing Strategy
According to G2.com, 63% of customers expect businesses to offer customer service through social media.
Marketing your edtech startup on social media platforms is a great way to get your brand out there, reach more customers, and connect with them. Because of the widespread usage of social media, businesses can use this strategy to contact more potential customers.
Consider Reading it: Is it profitable to launch an edtech startup?
Everyone these days has a social media presence. Because of this, if you create your profile on social media platforms, strengthen your edtech business’ presence on social media channels, and advertise your edtech tools and software there, more people will become aware of it and be more likely to interact with it.
In addition, you can get more eyes on your edtech products by posting about them in online communities and groups.
In 2021, the edtech market received $20.8 billion in funding from Venture firms worldwide. Which is more than 40 times their initial 2010 investment!
(Source: Mckinsey).
Social Media Marketing Strategies for Edtech Startups
- Use Youtube to show your edtech software’s demo and build trust among users.
- Use Instagram to connect with young students and show them how your edtech tool can help them in their studies.
- Create informative posts on Facebook about your product. You can target the parents, teachers, and professional community in Facebook groups.
- Use Linkedin to connect with educators and high-level authorities to let them know how your edtech software helps their students and institutions.
- Use Twitter to share customer experience and post exciting news about your edtech startup.
Benefits of Social Media Marketing for Edtech Startups
- Social media can boost your edtech products’ exposure.
- Social media lets you immediately interact with prospective customers and create a business community.
- With social media, you can improve your edtech startup’s marketing strategy by understanding your target audience’s wants and requirements.
- Compared to traditional forms of promotion, social media marketing has a lower overall acquisition cost.
- Social Media marketing results can be evaluated, and you can modify your strategies based on those results.
3. Design Creative PPC Campaigns
According to Webfx, $2 for every $1 spent is how much businesses make on PPC.
If your website visitors are not converting into paying customers, you must invest in a pay-per-click (PPC) digital advertising strategy. Although Google AdWords is the most well-known PPC service, there are many others to choose from. These PPC campaigns help you generate leads for your edtech products daily by setting a limit and adjusting the different advertising factors.
When crafting your advertisements, keep in mind the target audience you’re aiming to reach. Ad positioning is also affected by its schedule and location.
PPC Strategies for Edtech Startup Marketing
- Create PPC campaigns for your most relevant audience. Target the higher authorities, not the students, in PPC campaigns, as you are paying high.
- Create your Google ad account hierarchy based on the software you’re selling rather than broad keyword phrases.
- Launch a remarketing campaign targeting those website visitors who browse your edtech tools and softwares.
Benefits of PPC for Edtech Startups
- You can assess the success of your PPC campaign by looking at the number of clicks on your advertisements and other statistics.
- An improved return on investment (ROI) is possible with PPC if you successfully target customers and attract genuine visitors to your website.
- PPC may boost your edtech company’s brand recognition and exposure in the market.
4. Create Videos To Educate Users And Draw More Attention
According to Hubspot, 87% of marketers feel that video has a direct, positive impact on sales – another all-time high.
Video marketing is very versatile, and if you promote your edtech startup by making interesting and informative video content about your product, its usage, and step by the step installation process, then it will draw your target audience’s attention on a large scale.
If you run an online meeting and classroom platform, you can demonstrate how students and teachers utilize it. Video testimonies can be promoted and hosted on a website, your social media profile, and platforms like Youtube.
Video marketing is a powerful tool for edtech businesses seeking to expand their consumer base, strengthen their brand’s reputation, and increase their bottom line.
Must Read: Best Edtech startups in India
Video Marketing Strategies for Edtech Startups
- Create short, engaging commercials with attractive visuals and interesting features, and conclude with a clear call to action so that it can encourage visitors to engage with your edtech tool.
- Create short videos, especially for social media platforms like Linkedin, Facebook, and YouTube, that are entertaining and interactive and work as conversation starters.
- Animated videos that explain your edtech tools. Here the main focus should be on highlighting users’ issues and telling them how your product will be the best solution for them.
- Create a Product video that demonstrates how your product functions and can boost customers’ faith in your business.
Benefits of Video Marketing for Edtech Startups
- Video is a highly adaptable and widely accessible marketing strategy due to its ease of sharing and accessibility across several platforms, as well as the availability of free online video editor tools and services for hassle-free video creation and editing these days.
- Effective video marketing may increase sales and income for your edtech company, providing a healthy return on investment (ROI).
- The video has boosted conversion rates since it helps establish credibility and trust with potential clients.
5. Buyer Journey Mapping To Effectively Control Every Step
In the education sector, the purchase cycle is often lengthier than in other sectors, and it frequently involves more than one decision-maker. As a result, it is essential to outline your customer journey and nurture them along the sales funnel.
Mapping your buyer’s journey is integral to your demand generation plan. For solid marketing strategies for edtech startups, you need to discover the points of entry for your edtech customers and check out the factors that influence those customers to enter your sales funnel, besides identifying the weak spots that require strengthening.
Top of Funnel
- Learn about your buyer personas’ needs and requirements, and meet them where they are in the Awareness Phase of the Purchasing Process. This step includes conceptualizing content ideas for buyer personas. Check out which content type will serve your target customers’ needs best.
Middle Of Funnel
- List the criteria your buyer personas use when making a purchase.
Bottom of the Funnel
- Provide an outline of the information that your buyer personas are looking for. Besides, you should brainstorm several content ideas for buyer personas.
Conclusion
The Edtech market is getting more competitive day by day. And the inventions that have happened since the pandemic are incomparable. Today every child can understand any concept in any corner of the world with the help of software.
Today’s learners have high expectations from the education industry. If you plan to launch your edtech startup, then this is the most important time to invest in. For your convenience, we have launched an edtech guide;. And if your plan is ready, then this guide for marketing strategies for edtech startups will help you a lot in presenting your edtech product to the world.
